OptiLog Pro

The internal platform for logging and tracking optimizations, analyzing A/B tests, forecasting budgets, and generating AI-assisted reports — all in one place.

optilogpro.com/optimization-reports

Q3 Optimization Report

Northwind Retail · Jul 1 – Sep 30, 2025

Total Optis

Completed

Successful

86%

Success Rate

Executive Summary

24 optimizations shipped across Google and Meta this quarter, at an 86% success rate. CPA fell 14% and ROAS climbed to 3.4x, driven by tighter match types and refreshed prospecting creative.

Google Ads · Non-Brand

Success

Tightened keyword match types

CPA$45.20 → $38.9014%

A look inside

optilogpro.com/dashboard

Optimizations

Every change your team logs, tracked in one place.

Priority	Campaign	KPI	Action	Status
1	Brand — Always On	CPA	Add negative keywords to Search	Implemented
2	Prospecting — Broad	ROAS	Shift budget to top ad set	Approved
3	Non-Brand — Generic	Conv. Rate	Tighten keyword match types	Completed
4	Retargeting — DPA	CTR	Refresh creative variants	Pending

optilogpro.com/testing-schedule

Summer Sale — Landing Page Test

Conversion Rate · Meta

3.20%

4.05%

ControlExperiment

Statistical Significance

Significant Improvement

Experiment rate (4.05%) is 26.6% better than control rate (3.20%) with 97% confidence.

P-Value: 0.0180 (p < 0.05 is considered significant)

What OptiLog Pro does

Optimization Logging & Tracking

Capture every optimization in one place, track what you changed, and measure the impact over time.

A/B Testing Insights

Turn test results into clear, comparable insights so you know which variations actually move the needle.

Budget Forecasting

Model response curves and forecast outcomes to put your budget where it delivers the most return.

AI-Assisted Reporting

Generate polished optimization reports and recommendations in seconds with built-in AI assistance.